Amplified Media

Category: Videos

Direct-to-fan marketing (D2F) is the practice of connecting an artist directly with their fans to keep them engaged and aware of relevant news, create permission-based marketing relationships that work towards monetising the relationship so both parties feel involved. Midem crowdsourced a video asking prominent artists, managers and industry experts, “Why Direct To Fan?”. This is …

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Rob Wells, President of Global Digital Business at Universal Music Group (UMG) joins Ian Rogers (Topspin Media) in the studio to talk about UMG’s global initiatives in the digital music space. The conversation includes streaming services, the difficulties various international music markets present, what entrepreneurs should know when approaching and doing business with UMG or …

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Squirrel Nut Zippers – “Ghost of Stephen Foster” music video. From the album “Perennial Favorites” (Mammoth Records). Winner of “Best Animated Music Video” at the 1999 Vancouver Animation Festival. Directed by Raymond Persi and Matthew Nastuk. http://www.snzippers.com OK, we know… this is old but hey such a great song and video it DESERVES some dusting …

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OK, so this is quite old now but its still a master class in the methodology of Direct-to-Fan marketing. Probably one of the best case studies we’ve seen to date. Speaker: Michael Masnick Editor/President & CEO, Techdirt Blog.