We’ve been working with Nimmo and the Gauntletts, helping them with their digital EP release ‘young light’ optimising their Facebook and building their website and we would like to highlight a great Youtube campaign they ran over the past few months. It was called Breakfast with NATG and come in five instalments. The premise simple: rock up to a fans house for breakfast, set up their gear in the kitchen and perform a couple of tracks.
This really is a great showcase of a band doing it for themselves, getting out there to find and connect with their fans. We asked the band a few questions about the Breakfast with NATG sessions to find out the inspiration behind this brilliant direct-to-fan campaign.
Here’s Breakfast with NATG – part 3 (check out their Youtube Channel for more):
Amplified: What is the inspiration behind the new EP?
Sarah: We were mainly influenced by a specific year in our life where we moved away from london. our friendships and relationships were really tested and out of this period came a lot of disjointed creativity. We were experimenting a lot and really working on our sound (with 5 musicians all influenced by very different genres), out of which came Young Light. We view the EP as an introduction to Nimmo & The Gauntletts, an insight into our dynamic as a 5 piece.
Amplified: What is the story behind ‘Breakfast with NATG’ videos?
Reva: We were always planning on doing a little project but we weren’t quite sure how to approach it with something that hadn’t really been done before. Then surrounding the EP hype we realised we were now at a place where we could do something which included the fans that had helped support us. Acoustic versions of the EP was also something that we had planned initially so the two ideas seemed to join quite nicely. We thought about a living room style tour but it has been done quite a lot and a friend then suggested breakfast or dinner- something which we thought could aesthetically look great and would be a nice perk to every weekend.
Amplified: What do you want to say to your fans?
Reva: That we owe them a big thank you for helping us and supporting us at a stage where it’s most needed. The fact that we put up videos these days and people care and watch them and comment positive encouragement for us means so much. We would be doing it anyway because we love it but the feeling of someone else bouncing off and appreciating the hard work and the songs we write is a great feeling. At this level particularly, any fan is really helping us push further.
Amplified: What are your plans for summer?
Sarah: This summer will see the launch of our music video for track ‘Young Light’ off the EP which will be directed by Ben Galster. We are also recording new material and organising our self a few regional shows spread throughout, with a few festivals and some good support slots.
Amplified: Who are your influences?
Josh: We all listen to so many different artists and genres which comes through a lot in our own music. Bands and artists such as Fleetwood Mac, Arcade Fire, Beirut, The Macabees, David Bowie, The Smiths and Otis Redding to name a few. Even producers like Brian Eno and hip-hop producer/rapper Dr Dre.
You can buy the EP direct from here:
207-221 Pentonville Rd
tel: +44 (0) 207 123 4567