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As a recording artist one of the problems you’ll probably face when marketing your music is how to share your tracks. These days music journalists, PR agencies, bloggers and anyone else for that matter no longer want to receive large mp3 files via email.

So what options do you have?

In our humble opinion, there’s only one platform you should consider using, right now at least, and that most definitely is Soundcloud.

Reasons why you need Soundcloud:

• The Soundcloud platform is really easy to get started. Set up a free account and upload your music in any audio format and start sharing straight away.
• Soundcloud have a great developer team who have developed really slick music player widgets. These widgets are easy to create and deploy online. Fans, bloggers, PR, Labels can easily re-share your widgets across their networks, helping to create notable reach-amplification for your sounds.
• Simplistic analytics that show you how your sounds are doing, number of plays, downloads (if you’ve set the track up for download) and if you upgrade to Pro or a Pro Plus account (for heavy users) you’ll see what users are engaging with your tracks and what countries they are from.
• Soundcloud makes it really easy for everyone to access your tracks. Most journalists, bloggers, PR, labels just dont have the time to fiddle about with downloading mp3s. The easier you make for them, the increased likelihood of them checking you out.
• And finally, Soundcloud seamlessly integrates with really cool applications – Rootmusic, Webdoc, The Hype Machine, Facebook, Tumblr and 100′s of other apps.

Founded back in 2007/08 Soundcloud have since come to dominate the market when it comes to moving music / sound around online. We at AMPHQ have been using the Soundcloud platform since 2009 when we started work with Strummerville, the Joe Strummer Foundation for New Music, to integrate into the Strummerville DIY platform – take a look here →

Here’s a great interview we’ve just found from HoxtonFM where Dan Formless catches up with David Adams at Soundcloud’s London HQ ahead of the London Electronic Music Event (LEME) held this weekend at Alchemea London.