We know your time is limited, and you know you should be spending more time on developing your art rather than social media marketing. So here’s a great tip from Bob Moczydlowsky (Vice President of Product & Marketing, Topspin Media) on where you should be focusing your marketing time and efforts – in order of importance:
“I’ll argue for that list all day,” Moczydlowsky told an audience, back in April 2011, at the Music & Entertainment Industry Educators Association (MEIEA) conference in Los Angeles. And we would too – email easily far out-weighs the return on investment (ROI) for all of our clients, past and present.
Moczydlowsky states that through the Topspin direct to fan marketing platform “We see about 30 percent of direct sales from artists coming from email,” which is rings true for our clients, although this has peaked at almost 50% on some campaigns. Therefore, looking how you can build your mailing list is your top priority now and forever more.
You might be surprised of seeing Twitter as being the 2nd best driver of direct to fan sales but you shouldn’t miss the fact that Twitter is an extremely efficient platform meaning that it’s very easy to retweet the links you share.
Moczydlowsky said, “If I send a message out with a url that links back to my product offering or my free giveaway or my marketing message, it’s very easy for people with just a couple of clicks to spread that and create more impressions.”
An accurate observation but we still see clients misusing, or at the very worst NOT using Twitter at all for their marketing campaigns. If you really want to learn how to use Twitter for promoting your art, then we highly recommend reading Twitter for Musicians by Make It In Music
Facebook marketing for bands has been well documented, here’s a great resource by Facebook, and the thing to always keep in mind is to open up a two-way dialogue and engage with your fans. Do not spend yours and their time pushing your art onto them – buy this ticket, download that track etc. This full on in your face approach NEVER works, especially in the world of social media where fans can simply block you with a click of a button. So please take some time out to download and read this pdf – it will help you.
To close off this post:
Getting a clear handle on how you manage your time online is co-efficient to sustaining your creative career. If you’re serious about your art, and acknowledge that the web can be an integral component in helping you achieve desired results but don’t have the time or inclination to manage it, then its time to consider a partner. Someone who understands how the web can work for your art.
“If you’re an artist, just spend all of the time on the art that you create,” Moczydlowsky advises, “and find a partner that you trust that understands the way the web works and the way people interact with your artwork and can run that relationship with your fans.”
If you have a question regarding your next campaign and would like to consider Amplified Media to handle your online world contact us for friendly no obligation chat. Seriously we’re friendly. Or if you’re in / around London, lets arrange a coffee meet up.
207-221 Pentonville Rd
tel: +44 (0) 207 123 4567