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Direct-to-fan marketing (D2F) is the practice of connecting an artist directly with their fans to keep them engaged and aware of relevant news, create permission-based marketing relationships that work towards monetising the relationship so both parties feel involved.

Midem crowdsourced a video asking prominent artists, managers and industry experts, “Why Direct To Fan?”. This is D2F in a nutshell.

Their answers present a collective argument for the almost unassailable truth that communicating with and selling direct to fans is the best, if not only, way forward.